Live Nation Names Viviana Suarez VP of Latin Touring, LATAM

Live Nation has hired Viviana Suarez as Vice President of Latin Touring, Live Nation Latin America.

The role:

• Suarez will support the department’s touring strategy and artist booking across the LATAM region, as per Pollstar.

• She will also expand live experiences and opportunities for artists in the region.

Backstory:

• Suarez was previously the Booking Director with Chicago-based Latin music and sports promoter Cárdenas Marketing Network, overseeing more than 200 international shows.

• She also worked at Seitrack US, directing touring and logistics for more than 150 shows annually.

Growing presence:

• Suarez’s appointment emphasises Live Nation’s focus on expanding its LATAM presence.

• In January it hired veteran booker Fabiano De Quieroz, who previously led Move Concerts’ regional teams across LATAM.

• It also recently became a majority stakeholder in Movistar Arena in Santiago, Chile, and made a majority investment in Bizarro Live Entertainment’s Peruvian business.

• As per Pollstar, Live Nation also signed a deal with Dale Play and Argentinian soccer team Club Atlético River Plate, through which it gained exclusive live show presentation and naming rights at Estadio Mâs Monumental in Buenos Aires.