Live Nation Invests in UK Indie Promoter Louder

Live Nation has announced a new investment in the UK indie promoter, Louder. Much of Louder’s portfolio is in electronic music, with upcoming shows hosting major DJs such as Mau P, Armin Van Buuren, and Above & Beyond.

The details:

• Louder is involved in notable events such as Parklife Festival, On The Beach in Brighton, and Worried About Henry (WAH).

• The investment is designed to continue building momentum for the brand while maintaining its identity.

What they said:

• Live Nation: “Louder has built a strong reputation through a distinctive mix of club culture, contemporary live music, and outdoor shows. This investment complements our existing business well, in a space where Louder has real expertise and a clear identity.”

• Louder: “This investment gives us added support as we move into our next chapter, while staying true to who we are. We’ll continue to operate with the same team and creative identity, with extra backing to help us grow and keep delivering the electronic dance music events we’re known for.”