Following the August 2024 acquisition of venue management organization ASM Global by live events company Legends, Jim Scholefield has been appointed Chief Technology Officer of the combined business.
Work history:
Over three-plus decades in technology leadership, Scholefield has held executive technology roles at companies such as Merck & Co., Nike and The Coca-Cola Company, driving large-scale digital transformation and enterprise modernization, while implementing new technologies, infrastructure, cybersecurity, and digital capabilities.
His most recent role was Global Chief Information & Digital Officer at Marriott International, a five-year tenure in which he played a key role in modernizing Marriott’s technology infrastructure.
The role:
Scholefield will lead the combined company’s technology strategy, innovation, and execution across all digital platforms and systems.
His focus will be on enabling world-class performance and scalable growth for both Legends and its global portfolio of partners.
What they said:
Scholefield: “There’s a tremendous opportunity to leverage data, automation, and emerging technologies to enhance the fan experience, streamline operations, and deliver smarter solutions for partners. I look forward to working alongside the talented Legends team to build scalable, modern platforms that support innovation, fuel long-term growth, and create exceptional experiences for our partners and their customers and fans worldwide.”
