Jim Scholefield To Become Chief Technology Officer of Legends

Following the August 2024 acquisition of venue management organization ASM Global by live events company Legends, Jim Scholefield has been appointed Chief Technology Officer of the combined business.

Work history:

• Over three-plus decades in technology leadership, Scholefield has held executive technology roles at companies such as Merck & Co., Nike and The Coca-Cola Company, driving large-scale digital transformation and enterprise modernization, while implementing new technologies, infrastructure, cybersecurity, and digital capabilities.

• His most recent role was Global Chief Information & Digital Officer at Marriott International, a five-year tenure in which he played a key role in modernizing Marriott’s technology infrastructure.

The role:

• Scholefield will lead the combined company’s technology strategy, innovation, and execution across all digital platforms and systems.

• His focus will be on enabling world-class performance and scalable growth for both Legends and its global portfolio of partners.

What they said:

• Scholefield: “There’s a tremendous opportunity to leverage data, automation, and emerging technologies to enhance the fan experience, streamline operations, and deliver smarter solutions for partners. I look forward to working alongside the talented Legends team to build scalable, modern platforms that support innovation, fuel long-term growth, and create exceptional experiences for our partners and their customers and fans worldwide.”