HYBE Launches ABD, A New Label Focused on Girl Groups
The first girl group is expected to debut later this year
HYBE, the South Korean entertainment conglomerate, has announced a new imprint, ABD. Standing for “A Bold Dream,” this label will be dedicated to curating K-pop girl groups.
The details:
Jiwon No, who was PLEDIS Entertainment’s Head of Artist Planning, will be ABD’s President.
The first ABD girl group will debut in the second half of 2026.
Sung Soo Han, who curated K-pop groups SEVENTEEN, TWS, and IZ\*ONE, is overseeing the ABD group.
What they said:
HYBE: “ABD was established as part of HYBE’s multi-label strategy, which strengthens each label’s expertise and autonomy. With an organization and creative team tailored for girl group production at its center, [ABD] will position itself as a label specializing in girl groups with unique and distinctive intellectual property (IP). Our goal is to expand into a new territory for K-pop by pursuing the inherent joy of music while also building upon a deep understanding of fans and artists.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Forbes and Soompi.
We covered it because HYBE is a global music company.
