Fresh Ink: Keith Urban Finds New Management Home at Crush, Sublime Teams Up With Atlantic

ROSTR & NIF track thousands of artist signings every year - Fresh Ink helps you keep track of some of the highlights over the past week. Let's dive into some of the signings you should know about in this week’s edition.

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Country superstar Keith Urban has signed with Crush Music for management following the retirement of his manager of 25 years, Gary Borman, who closed Borman Entertainment after a 50-year run. The four-time GRAMMY winner joins a Crush roster that includes acts like Miley Cyrus, Green Day, Fall Out Boy and Lorde.

After leaving her longtime label home of Atlantic Records, pop powerhouse Ava Max has now signed a new deal with APG. The announcement arrives alongside her new single ‘KiLL iT QUEEN’ and marks a reunion with APG co-founder Mike Caren, who originally signed Max in 2016 and was instrumental in developing her signature theatrical pop sound.

Iconic ska-punk band Sublime has signed with Atlantic Records following an indie run where their single ‘Ensenada’ spent eight weeks atop Billboard's Alternative Airplay chart without major label support. The deal arrives as the trio, featuring Jakob Nowell (son of late frontman Bradley Nowell) alongside original members Bud Gaugh and Eric Wilson, celebrates the 30th anniversary of their 5x Platinum self-titled 1996 album.

After a several-year stint with UTA, Brazilian star Anitta has returned to WME for worldwide representation with Brad Slater, Rob Markus & Ben Totis signing on to her team. The major agency will look to guide the Latin pop artist across music, television, beauty and elsewhere.

GRAMMY-winning artist Shaboozey's EMPIRE partnership now extends to publishing after the massive success of 'A Bar Song (Tipsy),' which has earned Diamond certification. Publishing chief Vinny Kumar, recently promoted to lead the division, worked with Eric Hurt - who brought Shaboozey to EMPIRE's label side in 2021 - to close this portion of the deal.

Canadian EDM duo Loud Luxury have signed with Moe Shalizi and Scott Marcus of The Shalizi Group for management, reuniting with Shalizi who brought them on their first tour with Marshmello. They'll be co-managed alongside Northside Artist Management, joining a roster that includes Marshmello, Alesso, and Afrojack. The group also recently signed with Republic/Casablanca Records.

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Check out the rest of our hottest signings of the week below: