Downtown Promotes Execs as Música Mexicana Push Grows

Downtown Artist & Label Services (DA&LS) is increasing its presence in the Música Mexicana market via a number of artist and label partnerships, and two key internal promotions.

The promotions:

• Lorena Cabral has been promoted to Director, A&R, Mexico.

• She joined in 2024 as Senior Manager, A&R, and played a key role in identifying and developing artists/labels in the Música Mexicana space, including Virlan Garcia, Conjunto Nuevo Amanecer, and Movic Records.

• Daniela Gutiérrez has been promoted to Director, Marketing, Latin.

• Based in Mexico City, Gutiérrez has led marketing campaigns across Mexico for artists and labels such as Netón Vega (Josa Records), Luis R Conriquez (Kartel Music) and the late Lefty SM (Alzada).

Partnerships:

• DA&LS has expanded its collaboration with Genesis Records to include the catalog of Mexican singer-songwriter Edgardo Nũnez.

• It has also signed partnerships with singer and composer Virlan Garcia, norteño ensemble Conjunto Nuevo Amanecer, up and coming artist Hernán Trejo, and Movic Records, the label behind PXNDX and Los Claxons.

• These partnerships follow DA&LS’s work with Victor Mendivil, whose Tutankamon album achieved over 10 million streams on its first day.

• Other DA&LS partnerships include Josa Records and D Luna Music.

What they said:

• Raymond Tapia, Artist & Label Services VP, A&R (Latin) at DA&LS: “By helping our artists stay true to themselves while reaching new global audiences, Lorena and Daniela’s leadership has been a huge part of Downtown’s success in the region. Their work has helped lay the foundation for the next generation of Música Mexicana.”