Disney Music Group Taps J.J. Italiano as VP of Sales and Digital

J.J. Italiano has been appointed Vice President of Sales and Digital at Disney Music Group (DMG).

The role:

• Italiano will lead the sales and digital marketing team, overseeing streaming and physical strategy, audience development, and digital campaigns across the artist roster.

• His mandate includes growing global audiences, deepening fan engagement, and identifying new growth opportunities in digital platforms and emerging technologies.

• Italiano will be based in Burbank.

Backstory:

• Italiano was Spotify’s Head of Music Culture and Editorial for North America from January 2017 to September 2019.

• In February 2020 he became Head of Music Programming, North America, at YouTube, after a brief stint consulting for Sony Music.

• He later returned to Spotify, where he was most recently Head of Editorial.

What they said:

• Karen Lieberman, DMG SVP of Commerce and Digital: “It's clear that J.J. has a genuine passion for artist development and an excitement for reaching and serving fans. These qualities, paired with his robust experience across key platforms, make him an ideal fit for our team, and we’re delighted to welcome him to Disney Music Group.”