Def Jam Recordings Opens New Branch in Morocco

Def Jam Recordings, the iconic hip-hop label and Universal Music Group (UMG) subsidiary, has announced the launch of Def Jam Recordings North Africa. This new imprint will focus on artists in the Maghreb region, which includes Morocco, Algeria, Tunisia, Libya, and Mauritania.

First signings:

• Initial signings include Najm, SHR, and Aujiss.

• The label will also work with Moroccan producers Oldygothesound, Bayadis, and Nouvo.

Background:

• Def Jam Recordings North Africa is officially part of Universal Music Morocco & North Africa.

• The new headquarters will be in Casablanca.

• This move expands UMG’s presence in the MENA region, which saw a revenue growth of 15.2% in 2025 according to data from the International Federation of the Phonographic Industry.

• Def Jam recently expanded into Sub-Saharan Africa, Southeast Asia, Europe, and China.

What they said:

• Tunji Balogun, Chairman & CEO, Def Jam Recordings: “Def Jam has always been built on powerful storytelling, artists bringing the energy and culture of their communities to the world. North Africa is home to an incredible wave of creativity and talent, and this launch creates a platform for those voices to be heard, celebrated, and amplified on a global stage. We’re excited to help share these stories with the world.”

• Patrick Boulos, CEO, Universal Music Group MENA: “This marks a new chapter for our business in the region. We have been at the forefront of the musical revolution in North Africa, with numerous local artists starting to see success both at home and, notably, across Europe, and with this launch of one of the most iconic labels in all of music, it can only help accelerate this phenomenon. Hip-hop has a new home in North Africa!”