Dance Music Legend Kaskade Partners With Pacific Music Group for Strategic Representation in Asia

Pacific Music Group (PMG), the Asia-focused entertainment company founded by NE-YO, Sonu Nigam, MC Jin, and Jonathan Serbin, has signed dance music legend Kaskade. This strategic partnership will aim to open new and bigger opportunities for Kaskade across all Asian territories.

How it works:

• The partnership is designed to be mutually beneficial. Kaskade, real name Ryan Raddon, will benefit from the added support in the region, and PMG will benefit from Kaskade’s longstanding popularity.

• PMG will assist with A&R, brand partnerships, media relations, and long-term market development throughout Asia.

• PMG also recently launched Ghostone Records, an electronic imprint that expands on PMG’s mission by signing Asian talent.

What they said:

• Serbin: “Kaskade is one of the most influential artists in electronic music history. For more than two decades, he has consistently set the standard for artistic excellence and innovation, helping elevate dance music into a global cultural force. His vision aligns perfectly with our mission of partnering with world-class artists who continue to shape the future of music. We are thrilled to welcome Kaskade to Pacific Music Group and are excited to support his next era with a truly global strategy that spans A&R, brand partnerships, and new creative opportunities.”

• Raddon: “I’ve had a deep connection with Asia for decades, ever since I lived there for a few years. When I get to use music to connect with the crowds across Asia, it’s such an amazing experience, and I always walk away with the deepest respect for the energy these crowds bring. Partnering with Pacific Music Group gives me the chance to build something even stronger, which I’m excited about. I’m ready to get reconnected with fans who have supported this journey for years.”