Brad Turcotte Appointed Senior VP of Country at TEG Live

The Nashville appointment accelerates the company’s country music expansion

Sydney, Australia headquartered Ticketek Entertainment Group (TEG) has appointed Brad Turcotte as Senior Vice President of Country at TEG Live. He will operate out of the company’s Nashville office, which opened earlier this year.

Why it matters:

Turcotte’s appointment accelerates TEG Live’s expansion in country music as it prepares to launch a new dedicated touring brand in the genre.
The exec will lead TEG Live’s country strategy across North America.
The company says he will work closely with the Australian and New Zealand teams to strengthen artist pipelines, partnerships, and long-term touring development.

Backstory:

Turcotte was most recently an artist manager at Vector Management in Nashville.
He previously held senior leadership roles at Universal Music Group Nashville and Big Machine Label Group, leading international strategy and global campaigns for artists such as Carrie Underwood, Chris Stapleton and Taylor Swift.

What they said:

Tim McGregor, Global Head of Touring at TEG: “Brad’s appointment is a major milestone for TEG Live. Nashville sits at the center of the global country music ecosystem, and by deepening our presence in Nashville, we’re strengthening the bridge between North America and our home markets. This creates more opportunities for artists to tour, for fans to connect, and for new talent to emerge.”
Brad Turcotte: “I’ve always considered myself a global ambassador for country music, working to build bridges between Nashville and audiences around the world. I’m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region – especially Australia, a dynamic but historically underserved international market.”

Why it matters:

Turcotte’s appointment accelerates TEG Live’s expansion in country music as it prepares to launch a new dedicated touring brand in the genre.
The exec will lead TEG Live’s country strategy across North America.
The company says he will work closely with the Australian and New Zealand teams to strengthen artist pipelines, partnerships, and long-term touring development.

Backstory:

Turcotte was most recently an artist manager at Vector Management in Nashville.
He previously held senior leadership roles at Universal Music Group Nashville and Big Machine Label Group, leading international strategy and global campaigns for artists such as Carrie Underwood, Chris Stapleton and Taylor Swift.

What they said:

Tim McGregor, Global Head of Touring at TEG: “Brad’s appointment is a major milestone for TEG Live. Nashville sits at the center of the global country music ecosystem, and by deepening our presence in Nashville, we’re strengthening the bridge between North America and our home markets. This creates more opportunities for artists to tour, for fans to connect, and for new talent to emerge.”
Brad Turcotte: “I’ve always considered myself a global ambassador for country music, working to build bridges between Nashville and audiences around the world. I’m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region – especially Australia, a dynamic but historically underserved international market.”

Why it matters:

Turcotte’s appointment accelerates TEG Live’s expansion in country music as it prepares to launch a new dedicated touring brand in the genre.
The exec will lead TEG Live’s country strategy across North America.
The company says he will work closely with the Australian and New Zealand teams to strengthen artist pipelines, partnerships, and long-term touring development.

Backstory:

Turcotte was most recently an artist manager at Vector Management in Nashville.
He previously held senior leadership roles at Universal Music Group Nashville and Big Machine Label Group, leading international strategy and global campaigns for artists such as Carrie Underwood, Chris Stapleton and Taylor Swift.

What they said:

Tim McGregor, Global Head of Touring at TEG: “Brad’s appointment is a major milestone for TEG Live. Nashville sits at the center of the global country music ecosystem, and by deepening our presence in Nashville, we’re strengthening the bridge between North America and our home markets. This creates more opportunities for artists to tour, for fans to connect, and for new talent to emerge.”
Brad Turcotte: “I’ve always considered myself a global ambassador for country music, working to build bridges between Nashville and audiences around the world. I’m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region – especially Australia, a dynamic but historically underserved international market.”