Ed Watson
Blackstar Hires Ed Watson as Artist Strategy Director
This is the marketing agency’s latest move to strengthen its presence in North America
Blackstar, the UK music marketing agency that represents Nine Inch Nails, Outkast, André 3000, Lenny Kravitz, Hayley Williams, and more, has brought on Ed Watson as Artist Strategy Director. Watson will be based in New York as a move to help Blackstar expand into North America.
Background:
Watson has held roles at BBC Radio 1, 1Xtra, and Asian Network.
During this period, he worked on campaigns for massive stars such as Olivia Rodrigo, Sabrina Carpenter, and Dua Lipa.
Watson will work with Blackstar’s New York and Los Angeles offices to build relationships with North American artists, labels, and management teams.
What they said:
Watson: “I’m really excited to join Blackstar at a time when the connection between artists and audiences has never been more important. Blackstar has built a reputation for thoughtful, fan-led strategy and creative work that genuinely supports artists. Being able to contribute to that, while helping grow the company’s presence in New York, is an exciting opportunity.”
Blackstar Founder Olivia Hobbs: “Ed brings a rare mix of strategic thinking, creative instinct, and cultural awareness. His background working closely with artists and teams, combined with his understanding of social platforms and fan communities, makes him a natural fit for how we work. This role strengthens our presence in New York while continuing to build on the relationships and projects we’ve developed across the US market.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Week.
We covered it because Blackstar represents major artists.
