Believe UK and Tileyard Launch Tenace Records

Believe UK and Tileyard Music have teamed to launch boutique, frontline label Tenace Records.

The personnel:

• Tileyard Music founders Charlie Arme and Michael Harwood are spearheading the new venture.

• They’ve appointed former Universal Music Marketing Director Chris Dashwood as General Manager of Tenace Records. He will also lead the marketing team.

• Isabella Evans joins as Product Manager.

• Cathy Mathalone will head up the A&R team, which will feature Kirsty Twiner, Tashai Jackson, Agapi Melkonian and Abbie Humphries.

The focus:

• As per its press release, Tenace will focus predominantly on new signings and releases with global digital and physical distribution.

• It will draw on the global reach of Believe’s and Tileyard Music’s A&R teams.

• It will also have “unrivaled access” to the artists, writers and operators in Tileyard London’s recording studio and creative hub.

First signing:

• Manchester guitar-pop band Pale Waves are Tenace Records’ first signing.

• They have released four studio albums to date, and will support Louis Tomlinson on his 26-date European arena tour in March.

What they said:

• Paul Trueman, Director of Artist Services at Believe UK: “The Tileyard Music team has an outstanding track record of nurturing creative talent and this partnership brings together their deep industry experience with Believe’s global infrastructure and best-in-class tech and tools. Tenace Records represents a powerful and forward-thinking addition to the UK label landscape and we’re thrilled to welcome them to the Believe family.”