Believe Promotes Viktoria Siniavskaia to President EMEA

French-based independent music powerhouse Believe has appointed Viktoria Siniavskaia as its new President of Europe, the Middle East, and Africa. Prior to this, she covered the Middle East, Turkey, Africa, East and Southern Europe, and the Americas. Now she will also oversee the UK, Germany, and France.

Company structure:

• Siniavskaia will report to Global Head of Music Romain Vivien.

• The following will all report to Siniavskaia:

• Henri Jamet, Managing Director France.

• Thorsten Freese, Managing Director Germany.

• Alex Kennedy, Managing Director UK.

• Sara Pedroni, Regional General Manager Southern Europe.

• Denis Gorshkov, Head of RUMETA (Russia, Turkey, the Middle East, and Africa).

• Patrycja Lobaczewska, Regional Label & Artist Solutions Director for Eastern Europe.

• Elena Fironova, Regional Managing Director, Operations, RUMETA.

What they said:

• Vivien: “As Believe scales globally and strengthens its market positions, our next stage of growth requires a music organization combining stronger regional leadership, greater strategic autonomy, and increased global alignment. Viktoria’s track record of successful leadership across multiple key regions makes her ideally suited to lead EMEA as we build the leading global artist development company for independent artists, songwriters, labels, and publishers at all levels.”

• Siniavskaia: “I am thrilled to take on the leadership of EMEA, to continue expanding our presence and drive success for our artists and labels,” said Siniavskaia. “Alongside the outstanding teams I’m working with across these countries, I will contribute to strengthen our organization and build services and solutions that empower independent talent at every stage of their careers.”