Believe Hires Adriana Sein as President, Americas

Believe, the prominent France-based independent music company, has appointed Adriana Sein as President, Americas. This is a newly created role that will see her lead Believe’s operations in the US, Canada, and Latin America.

The details:

• Sein will report to Romain Vivien, Believe’s Global Head of Music.

• Part of her purview is commercial operations in North and South America.

• She will also invest in expanding Believe throughout the US.

Background:

• Sein most recently served as Senior Vice President & Global Head of Artist & Market Development at ADA, the independent artist and label services division of Warner Music Group.

• In that role, she oversaw distribution in Europe, the Middle East, and Africa, as well as Latin America.

What they said:

• Vivien: “Adriana is a successful senior executive leader with a super strong track record in the global music industry. Her multi-market expertise and deep understanding of both distribution and artist development businesses, added to a solid strategic vision, make her the best person to hone our operations, increase our impact, and continue growing our business throughout the Americas. Adriana joining Believe stands as a testament to our continued investment in the region, particularly in the United States, and our commitment to help develop creators, labels, and artists with best-in-class services, expertise, and leadership. I am very excited to welcome her to Believe.”

• Sein: “Over the past 20 years, Believe has built a differentiated global platform with independent artists, labels and entrepreneurs at its core. I’m excited to join the company at such a defining moment and bring the full strength of that offering to the US, while accelerating our growth across Latin America and Canada. I look forward to working with our teams and partners to build on that momentum and drive the next phase of growth throughout the Americas.”