


Artist Manager Adam “Ash” Harrison Launches Third Brother Records
The label comes through Atlantic Records’ 10K Projects
Adam “Ash” Harrison, longtime artist manager at Irving and Jeffrey Azoff’s Full Stop Management, has launched his own record label through Atlantic Records’ 10K Projects called Third Brother Records.
First signing:
Third Brother's first release will be a five-song EP from Charleston, SC-based indie rockers Easy Honey.
It’s due on April 30 and will coincide with a national headline tour.
Backstory:
Prior to joining Full Stop, Harrison co-founded Career Artist Management, which included in its stable Maroon 5.
Harrison’s clients at Full Stop include Big Boi, Chromeo and Fitz and The Tantrums.
The label:
Third Brother Records was named as a tribute to Harrison’s three sons, as well as his “fraternal relationships” with Fitz, Big Boi and the “duality of Outkast and Chromeo being a seminal duo of funk and style.”
Adam “Ash” Harrison, longtime artist manager at Irving and Jeffrey Azoff’s Full Stop Management, has launched his own record label through Atlantic Records’ 10K Projects called Third Brother Records.
First signing:
Third Brother's first release will be a five-song EP from Charleston, SC-based indie rockers Easy Honey.
It’s due on April 30 and will coincide with a national headline tour.
Backstory:
Prior to joining Full Stop, Harrison co-founded Career Artist Management, which included in its stable Maroon 5.
Harrison’s clients at Full Stop include Big Boi, Chromeo and Fitz and The Tantrums.
The label:
Third Brother Records was named as a tribute to Harrison’s three sons, as well as his “fraternal relationships” with Fitz, Big Boi and the “duality of Outkast and Chromeo being a seminal duo of funk and style.”
Adam “Ash” Harrison, longtime artist manager at Irving and Jeffrey Azoff’s Full Stop Management, has launched his own record label through Atlantic Records’ 10K Projects called Third Brother Records.
First signing:
Third Brother's first release will be a five-song EP from Charleston, SC-based indie rockers Easy Honey.
It’s due on April 30 and will coincide with a national headline tour.
Backstory:
Prior to joining Full Stop, Harrison co-founded Career Artist Management, which included in its stable Maroon 5.
Harrison’s clients at Full Stop include Big Boi, Chromeo and Fitz and The Tantrums.
The label:
Third Brother Records was named as a tribute to Harrison’s three sons, as well as his “fraternal relationships” with Fitz, Big Boi and the “duality of Outkast and Chromeo being a seminal duo of funk and style.”
Adam Harrison
Full Stop Management
Atlantic Records
Third Brother Records
10K Projects
Easy Honey
Irving Azoff
Jeffrey Azoff
Big Boi
Chromeo
A&R Executive Entrepreneurship
Artist Management Shifts
Executive Moves
Independent Artist Major Label Signing
Veteran Manager Entrepreneurship
Artist Management
Artist Signings
Company Launches
Indie Label Launch
Label Imprint
Record Labels
United States
Charleston, US
👋 Disclosures & Transparency Block
This story was written with information from the official press release.
We covered it because it’s news of a new label launch.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Deals & Signings
Jan 14, 2026
1 min read
Cutting Edge Group Acquires Composer John Paesano’s Catalog
Includes more than 80 scores across film, TV and gaming

Deals & Signings
Jan 13, 2026
1 min read
Sony Music Publishing Nashville Purchases Big Yellow Dog Music
Sony now owns Big Yellow Dog’s entire catalog and will be the publisher for its full roster

Deals & Signings
Jan 13, 2026
1 min read
Sony Music Publishing, Daniel Nigro Sign Jon Buscema to Global Deal
The hitmaker has collaborated with Conan Gray, Devon Again and more

Cutting Edge Group Acquires Composer John Paesano’s Catalog
Includes more than 80 scores across film, TV and gaming

Rod Yates
Deals
Jan 14, 2026

Sony Music Publishing Nashville Purchases Big Yellow Dog Music
Sony now owns Big Yellow Dog’s entire catalog and will be the publisher for its full roster

Harry Levin
Deals
Jan 13, 2026

Sony Music Publishing, Daniel Nigro Sign Jon Buscema to Global Deal
The hitmaker has collaborated with Conan Gray, Devon Again and more

Rod Yates
Deals
Jan 13, 2026

SourceAudio and Native Instruments Partner on AI Dataset Licensing Partnership
The fully cleared audio dataset will advance next-gen creative tools for musicians

Rod Yates
Deals
Jan 12, 2026

Troy Carter Purchases Pop Art Records Catalog
Includes debut releases by Salt-N-Pepa, MC Shan and more

Rod Yates
Deals
Jan 9, 2026

AI-Powered Music Production Platform LANDR Acquires Reason Studios
The companies will establish an Artist Council to guide Reason’s evolution

Rod Yates
Deals
Jan 8, 2026




