Animaj Signs Global Deal with Magic Star, Sony Music Publishing

Kids and family entertainment company Animaj has struck a worldwide music partnership with Magic Star – The Orchard’s children’s and family division – and Sony Music Publishing (SMP) that's designed to scale the commercial impact of its music catalogs.

The deal:

• Magic Star will manage the global distribution of Animaj’s recordings and masters.

• SMP will handle the global publishing rights across its songs and compositions.

• Animaj will retain full ownership of its intellectual property.

• The agreement includes Animaj’s core kids' and family properties, including Pocoyo, Maya the Bee, HeyKids and Super Sema.

• Animaj claims to reach 242 million monthly active users on YouTube and boasts the “fifth-largest digital kids’ audience globally.”

What they said:

• Gregory Dray, Co-Founder of Animaj: “Music is one of the ways our characters live with families every day. With Magic Star’s distribution capabilities and Sony Music Publishing’s expertise, we’re expanding these connections everywhere in the world, while keeping our catalog and creative direction fully anchored at Animaj. It’s the model we believe wins in the long-term: IP-led, strategically partnered, locally and culturally relevant, with a global ambition.”