Amuse Strengthens Artist & Label Services Team With Senior Hires

Independent distribution & services company Amuse has announced the hiring of two senior executives to lead its Artist & Label Services division.

New arrivals:

• Mark Mitchell joins as General Manager.

• His previous roles include Co-President of Parlophone Records, General Manager at Atlantic Records UK, and he most recently spent a year at 0207 Def Jam/Universal Music Group.

• He will lead on artist development, label strategy and global marketing across the UK, US and Scandinavia.

• Tim Cronin joins as SVP, Head of Music.

• He arrives from FUGA, where he was Senior Director of Business Development. He has previously worked across records, publishing, and artist management.

• In his new role he will oversee the expansion of Amuse’s tailored services to support growing and established acts and labels.

New launches:

• Amuse is also launching a new London office, from which Mitchell and Cronin will lead the company's London, New York and Stockholm teams managing Artist Marketing, Catalog Development and Optimization, as well as A&R and sales.

• It also plans to launch a new, invite-only insights platform aimed at augmenting marketing and label teams this fall.

What they said:

• Giorgio D’Ambrosio, CEO of Amuse: “We’re seeing growing demand from labels and management [teams] looking for an active, modern partner. Amuse combines a human approach and data with the scale only a distributor can offer. Mark and Tim bring more than 40 years of combined industry experience between them, and will be able to bring Amuse’s unique offering to artists and labels alike.”