Amuse Expands Label Services Via TEN Partnership and New Insights Platform

Amuse, the Stockholm-headquartered independent music distribution and services company, is expanding its Label Services division via a new partnership with Swedish independent label and management company TEN, and a new insights platform.

The new partnership:

• The partnership with TEN will be led by Amuse’s Label Services division.

• Amuse says it will give TEN the “infrastructure of a global partner while they keep their agility and creative control.”

• The partnership covers full-service support, including frontline management for new releases and artist projects, catalog optimization, UGC management, access to physical distribution and royalty reporting.

• TEN launched the careers of artists like Zara Larsson, Icona Pop and Omar Rudberg.

Greater insights:

• Amuse has also built a new insights platform to bolster its Label Services.

• The company says it will help labels and management teams centralize their artist projects, providing a clearer view of their catalogs, release campaigns and growth opportunities across markets, DSPs and social media.

• It will also offer a market-specific “alert system” that surfaces moments teams often miss, enabling them to act faster on data.

• A beta version opens this month to selected partners, an invite-only version follows in late Q3, with a fuller release landing in Q4.

What they said:

• Giorgio D’Ambrosio, CEO of Amuse: “Independent labels are operating with more ambition, speed and complexity than ever. They need a partner that combines distribution, hands-on services and meaningful data without friction – and one whose own independence isn’t up for negotiation. We’ve spent years building that around artists, and we’re now extending it to the labels and managers.”