AEG Presents Acquires French Promoter Auguri Productions

AEG Presents has acquired Paris-headquartered artist production and development company Auguri Productions.

Why it matters:

• AEG says the acquisition marks the next step in its growth strategy within the French market.

• Auguri Productions has played a key role in launching and developing the careers of major artists from the French and French-speaking music scene, including Stromae, Angèle, Louane, Julien Doré, David Guetta, Dominique A, Philippe Katerine, -M-, Gazo, Sofiane Pamart, Tiakola, Gaël Faye, Vanessa Paradis, Thomas Dutronc, Yodelice and Jain.

Foundation story:

• Auguri Productions was founded in 1997 by President and Founder Charles Bensmaine.

Development opportunities:

• Following the acquisition, Auguri Productions will leverage the scale, expertise and international network of AEG Presents to unlock development opportunities for its artists.

What they said:

• Adam Wilkes, President and CEO of AEG Presents Europe: “France has an extraordinary depth of artistry, a vibrant live music culture and a generation of artists with real international potential. Charles and the Auguri team have earned their reputation by recognizing those artists early on and helping them build careers with lasting relevance. Bringing Auguri into AEG Presents deepens our roots in France and creates a meaningful bridge between that local expertise and our global platform. I’m thrilled to welcome Charles and the team as we build this next chapter together.”