Warner Music India Partners with Rthyms.Life

Warner Music India has teamed with creator-first music platform Rthyms.Life to help amplify India’s unique sounds on the global stage.

The deal:

• Rthyms.Life offers a full-stack ecosystem for artists, in which creators retain control over every aspect of their careers, from cross collaborations and studio sessions, through to bookings and career management.

• Its artists include Guru Randhawa, Savi Kahlon, Sardar Khehra, and more.

• Through the partnership, Warner Music India will provide “seamless distribution” across global platforms, leveraging its network to lift artists to the top of international and domestic charts.

Why it matters:

• Rthyms.Life has headquarters in India and Dubai, two rapidly emerging markets.

• As Digital Music News points out, the partnership is one of several to have been forged with the Indian music business, such as Universal Music/Republic’s JV with Visva Records; Reservoir’s Musicraft catalog buyout; and Sony Music THG India.

• Rthyms’ presence in Dubai also positions it at the center of MENA’s music sector growth.

What they said:

• Jay Mehta, Managing Director, Warner Music India & SAARC: “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential.”

• Akshit Lahoria, Co-Founder of Rthyms.Life: “Rthyms.Life was built on a simple belief – that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership with Warner Music India marks a new chapter in that mission. Together, we’re enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves.”