As per The Music Network, the collaboration will see WMA artists putting their latest tracks “to the ultimate ‘car test’” in the all-electric Cadillac LYRIQ, the company’s first vehicle offered in the Australian market and its first ever fully electric vehicle.
The Cadillac LYRIQ boasts an AKG 19 speaker sound system.
Of more practical benefit to WMA’s artists is that Cadillac will support them on the road as the official automotive partner of WMA.
Vehicles will be made available to artists for use during tours.
The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.

What they said:

Dan Rosen, President of Warner Music Australasia: “This exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether it’s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. We’re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.”

Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.

Hit the road:

As per The Music Network, the collaboration will see WMA artists putting their latest tracks “to the ultimate ‘car test’” in the all-electric Cadillac LYRIQ, the company’s first vehicle offered in the Australian market and its first ever fully electric vehicle.
The Cadillac LYRIQ boasts an AKG 19 speaker sound system.
Of more practical benefit to WMA’s artists is that Cadillac will support them on the road as the official automotive partner of WMA.
Vehicles will be made available to artists for use during tours.
The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.

Dan Rosen, President of Warner Music Australasia: “This exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether it’s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. We’re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.”

Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.

As per The Music Network, the collaboration will see WMA artists putting their latest tracks “to the ultimate ‘car test’” in the all-electric Cadillac LYRIQ, the company’s first vehicle offered in the Australian market and its first ever fully electric vehicle.
The Cadillac LYRIQ boasts an AKG 19 speaker sound system.
Of more practical benefit to WMA’s artists is that Cadillac will support them on the road as the official automotive partner of WMA.
Vehicles will be made available to artists for use during tours.
The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.

Dan Rosen, President of Warner Music Australasia: “This exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether it’s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. We’re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.”

Warner Music Australia

Cadillac

Dan Rosen

Kita Alexander

Jess B

Derrick Gee

Warner Music Australasia

The Music Network

Brand Music Partnerships

Major Brands Entering Music

Australian Music Export Growth

Brand Partnerships

Record Labels

Tour Logistics

Automotive Partnership

Australia

This story was written with information from The Music Network.
We covered it because it’s news of a partnership between an iconic company and a major Australian record label.