Warner Music Australia Partners with Cadillac

Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.

Hit the road:

• As per The Music Network, the collaboration will see WMA artists putting their latest tracks “to the ultimate ‘car test’” in the all-electric Cadillac LYRIQ, the company’s first vehicle offered in the Australian market and its first ever fully electric vehicle.

• The Cadillac LYRIQ boasts an AKG 19 speaker sound system.

• Of more practical benefit to WMA’s artists is that Cadillac will support them on the road as the official automotive partner of WMA.

• Vehicles will be made available to artists for use during tours.

• The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.

What they said:

• Dan Rosen, President of Warner Music Australasia: “This exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether it’s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. We’re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.”