SoundCloud Renews European Ad Sales Deal With AdsWizz

SoundCloud and AdsWizz Inc. have renewed their agreement for AdsWizz to sell SoundCloud audio advertising inventory in 14 European markets: Germany, France, Netherlands, Belgium, Ireland, Italy, Sweden, Denmark, Spain, Switzerland, Austria, Portugal, Finland and Norway.

The deal:

• Through 2025, AdsWizz and its regional sales reps will be the exclusive audio sales representative for advertisers seeking to reach SoundCloud’s diverse audience.

• AdsWizz also has non-exclusive access to SoundCloud’s video and display inventory.

• The renewed deal gives buyers continued access to SoundCloud’s growing European audience and premium audio inventory.

The potential:

• Since 2021, SoundCloud’s inventory has more than doubled, meaning advertisers have the opportunity to reach its global community of more than 50 million global users and 20 million creators.

• SoundCloud has adopted new AdsWizz targeting solutions that will improve its advertising capabilities, such as mood targeting, which enhances ad relevance by allowing advertisers to match audio campaigns with a targetable music mood.

• Advertisers can access SoundCloud’s audio ad inventory through major DSPs, including AdsWizz’s DSP, AudioMatic, as well as through direct insertion orders or the AdsWizz Marketplace.

• SiriusXM Media, the combined sales group of SiriusXM, will continue to serve as the exclusive advertising representative for SoundCloud in the US through 2025.

What they said:

• Jonathan Kopitko, Senior Director, Global Partnerships at SoundCloud: “Renewing our deal with AdsWizz reflects SoundCloud’s continued investment in the growth of our ad-supported business across Europe. As our global community of artists and fans expands, this collaboration ensures we’re delivering meaningful opportunities for advertisers to connect with engaged, culturally relevant audiences – powered by innovative technology that enhances both targeting and reach.”