Slush Management and companyX Form Strategic Partnership

Slush Management, the boutique firm representing Porter Robinson, Jai Wolf, and EDEN, has announced a new strategic partnership with companyX (cX), the international brand partnership and strategy agency.

The deal:

• The aim of the partnership is to burnish relationships between Slush’s artists and global brands.

• cX has significant experience in that realm, running collaborative campaigns with the likes of Mt. Joy x Coors Light, Kimbra x Candy Crush Saga, and Cassadee Pope x Schick.

What they said:

• Aaron Greene, Co-Founder of Slush Management: "Slush Management is focused on world-building around each of our artists, and that requires a deep understanding of how to connect with like-minded brands to scale each artist’s vision. We’ve always taken that approach while partnering with some of the biggest brands in the world, and our partnership with companyX is the next step in expanding that capability. companyX’s expertise will drive additional opportunities across a wide range of brands, giving us a strategic advantage in pushing our roster’s creativity and universe even further.”

• Co-Founder of Slush Management, Neal O’Connor: “These partnerships aren’t just transactions. They’re opportunities to deepen our relationship with fans by meeting them in other areas of their lives. By partnering with companyX, we’re doubling down on this proven approach to expand what’s possible for our growing roster.”