HYBE Announces New Management Partnership to Support African Talent

HYBE, the South Korean multinational entertainment company, has made a new major stride into African music by partnering with two managers leading the charge in the region: Brandon Hixon and Colin Gayle. To kick off this new agreement, Hixon and Gayle will bring their artist, the major South-African talent, Tyla, into the HYBE umbrella.

How it works:

• The partnership between HYBE, Hixon, and Gayle is designed to open opportunities for African artists in other markets such as the US and Asia.

• Tyla is the first of many artists planned to join the partnership.

• Hixon and Gayle will continue to lead Tyla’s career as HYBE provides support and resources through its international network.

• This includes potential collaborations with HYBE artists.

What they said:

• Jason Jaesang Lee, CEO of HYBE: “We are thrilled to partner with cultural architects like Brandon Hixon and Colin Gayle, whose vision is essential to driving the powerful momentum of African artistry onto the global stage. This partnership represents a pivotal moment in HYBE’s global expansion strategy. By combining their expertise with our global network and resources, we will establish a strategic, sustainable bridge designed to amplify authentic African voices and artistry to fans across the world.”

• Hixon: “Our work has always been about connecting great artists with the world in the right way. HYBE brings a global perspective that complements how Colin and I build. Together, we can help artists move freely and tell their stories on the biggest stages.”

• Gayle: “We’re entering a moment where African artists have unlimited potential. With HYBE’s collaborative support, we can help them expand their reach while staying true to the roots that make this music extraordinary.”