Amuse Reaches Milestone of Paying $10 Million in Artist Advances

DIY digital music distribution company Amuse has reached two significant milestones, handing out 50,000 royalty advances via its ‘Fast Forward’ feature for a total of $10 million.

Payouts:

• Amuse’s automated Fast Forward platform launched in beta in 2019.

• It analyzes an artist’s performance across billions of data points to determine an advance amount, and pays artists up to six months of royalties in advance.

• Amuse recently added YouTube to Fast Forward’s calculations.

• As per Music Business Worldwide, Amuse claims more than 50% of the artists who take an advance recoup the amount and take another advance.

• On average, artists on Fast Forward return for four advances.

Growth:

• Amuse was co-founded in 2017 by former Warner Music Group exec Diego Farias.

• It recently announced Giorgio D’Ambrosio as its CEO.

• It claims to maintain over 400 partnerships with independent acts globally.

What they said:

• Jonatan Bodvill, Head of Tech at Amuse: “With its 100% data-driven approach, Fast Forward gives independent artists an equal chance to compete, allowing them the freedom to access their royalties and seize opportunities as they arise. We are proud to have delivered 50,000 advances to the DIY sector, and we look forward to delivering the next 50,000.”